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Sarah Bond

President, Xbox

Sarah Bond is an influential figure in the gaming industry, presently serving as the president of Xbox at Microsoft. Her journey to the top echelons of the gaming world is paved with a series of strategic and impactful roles, contributing significantly to the brand’s staggering $16 billion in annual revenue. Born in 1978 in Morristown, New Jersey, Bond is an Economics graduate from Yale University and holds an MBA from Harvard Business School. She lived in the United Kingdom for 10 years for education before moving back to the United States. Bond started her career as an associate partner at McKinsey & Company. She later worked for T-Mobile as chief of staff to then CEO John Legere, and subsequently became a senior vice president, leading the corporate strategy and development team and spearheading key initiatives that propelled T-Mobile’s growth. Her talent for strategic planning and business development caught the attention of Microsoft, who recruited her in 2016. In 2017, she joined Microsoft. Initially, she served as a corporate vice president overseeing gaming business development and partnerships at Xbox. Later, she took on the role of corporate vice president of game creator experience and ecosystem. Here, she played a crucial role in the success of Xbox Game Pass, a groundbreaking subscription service that revolutionized the way people access and experience games. Game Pass’s immense popularity, with more than 25 million subscribers, is a testament to Bond’s vision and strategic leadership. On Oct. 26, 2023, Bond was promoted to president of Xbox, reporting directly to Microsoft Gaming CEO Phil Spencer. This made her the first woman to hold this prominent position in Xbox’s 22-year existence.

Minority Executives Making Moves articles are current at the time of publication.

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