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LaMar Holliday is the CEO/Owner of the Holliday Collaborative Agency – a public relations/communications/marketing firm in Indianapolis. Prior to his agency, Holliday served in some high-profiled public relations and marketing roles for the American Red Cross, City of Indianapolis and the Indiana Department of Transportation. Holliday is president of the Kennedy-King Neighborhood Association and a board member for the Kennedy-King Memorial Initiative and Outreach Inc. He serves on committees with the Public Relations Society of America and the Indianapolis Association of Black Journalists.