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Brooke Hart Jones

Founder, HBCU Dolls

BROOKE HART JONES is a Hampton University Graduate, HBCU Alum and creator of HBCyoU Dolls (a Purpose Toys brand). The idea for the ‘HBCyou’ doll line first came into play, when she decided to get an old classmate a HBCU-inspired doll as a gift, she couldn’t initially find one that existed. shortly after she launched the company partnered with purpose toys and their resources, and shortly thereafter, her dolls were sold in target, walmart, sam’s club and amazon. The 11 “HBCyou” dolls have different skin tones and hair textures, but they also have different interests.Through HBCyoU Dolls Brooke shares the magic and legacy of Historically Black Colleges and Universities with children far and wide. The dolls represent major themes associated with HBCUs The dolls also highlight the spirit of social activism that has long been a foundation in HBCU culture. Jones favorite dolls are “Nicole,” a homecoming queen that was launched in 2022 and “Autumn,” a majorette launched this year. The dolls are named after women in Jones life including her sister, cousin and best friend. The dolls are not just meant to be one that look like some of the little kids who will play with them, they’re also designed with the purpose of inspiring young kids to succeed. “We want our dolls to inspire encourage children to dream big, work hard and achieve their goals,” Jones said.

Minority Executives Making Moves articles are current at the time of publication.

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